February: How to change people’s attitudes with Dr. Richard Huskey
We have all had the experience of trying to convince someone else of your point of view. Even arguments that seem logical like “don’t do drugs” or “just say no” are not always successful. But what if you could look into the brains of potential drug abusers and see what messages would be most likely to persuade them to not use drugs? This is exactly what Dr. Richard Huskey does, he use brain scans to understand what kind of media messaging makes at-risk people say “no”.