Assistant Professor, Consumer Sciences
265C Campbell Hall
Stephanie Liu is an Assistant Professor of Hospitality Management in the Department of Human Sciences. She earned her PhD in Hospitality Management (concentration: Services Marketing), MAS in Applied Statistics (concentration: Design of Experiments and Multivariate Analysis), and MS in Hotel, Restaurant, and Institutional Management (concentration: Consumer Decision Making) from The Pennsylvania State University.
Stephanie’s research examines marketing strategies and consumer behavior related to experiential consumption, with substantive interests in service encounter, advertising, social media, and technology innovation. Her work has appeared in top-tier journals including Journal of Service Research, Journal of Business Research, Journal of Services Marketing, Cornell Hospitality Quarterly, and International Journal of Hospitality Management. She serves as an editorial director at Journal of Service Management and an ad hoc reviewer for numerous service and hospitality journals.