Stephanie Liu

Assistant Professor, Consumer Sciences

Stephanie Liu is an assistant professor of hospitality management in the Department of Human Sciences. She earned her PhD in Hospitality Management (concentration: Services Marketing and Consumer Behavior), MAS in Applied Statistics (concentration: Design of Experiments and Multivariate Analysis), and MS in Hotel, Restaurant, and Institutional Management (concentration: Consumer Decision Making) from the Pennsylvania State University.

As a Services Marketing and Consumer Behavior scholar, her research focuses on three strategic themes: advertising & social media, service encounter, and technology innovations in the service industry. Her work has appeared in in top-tier journals such as Cornell Hospitality Quarterly, International Journal of Hospitality Management, and Journal of Services Marketing. She received the Best Paper Award at the 2015 Annual International Council on Hotel, Restaurant, and Institutional Educator (ICHRIE) Conference.