Stephanie Liu


Stephanie Liu

Associate Professor, Consumer Sciences

265C Campbell Hall

Areas of Expertise

  • Service encounter management, the influences of physical and social servicescapes
  • Persuasion effects in advertising and social media
  • Technology innovations in the service industry


  • PhD, Hospitality Management (Services Marketing), The Pennsylvania State University
  • MAS, Statistics, The Pennsylvania State University
  • MS, Hotel, Restaurant, and Institutional Management, The Pennsylvania State University
  • BS, Hotel, Restaurant, and Institutional Management, The Pennsylvania State University
  • CHE, Certified Hospitality Educator, American Hotel and Lodging Educational Institute

Stephanie Liu is an Associate Professor of Hospitality Management at The Ohio State University. She earned her PhD in Hospitality Management (specialization: Services Marketing), MAS in Statistics (specialization: Design of Experiments and Multivariate Analysis), and MS and BS in Hotel, Restaurant, and Institutional Management (specialization: Consumer Decision Making) from the Pennsylvania State University. In addition, she is a Certified Hospitality Educator (CHE) by the American Hotel and Lodging Educational Institute. Stephanie teaches strategic management, marketing, management consulting, consumer behavior, and operations management courses at Ohio State. Prior to coming to Ohio State, she was an adjunct professor in the School of Hospitality Management and a Statistical Consultant in the Statistical Consulting Center at Penn State. Her professional experience covers various sectors of the service industry including foodservice, event management, lodging, and consulting. As a services marketing scholar, Stephanie’s research focuses on consumer behavior and marketing strategies related to experiential consumption, with special interests in three strategic themes: service encounter management, persuasion in advertising & social media, and technology innovations in the service industry. She is Editorial Director of the Journal of Service Management and serves as Ad Hoc Reviewer for 20+ journals and conferences. Stephanie’s work has been published in leading hospitality, tourism, and service management journals including the Journal of Service Research, Journal of Business Research, Journal of Advertising, International Journal of Hospitality Management, Cornell Hospitality Quarterly, Annals of Tourism Research, and Tourism Management, among others. Her research findings have received media coverage by 50+ national and international news outlets including the Forbes, Fox, Science Daily, and NPR.

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